Imagine if the only medical specialty was hematology, and that our biggest problem as human beings was being attacked constantly by fleas, mosquitos, ticks, vampires and other creatures that want our blood.
This is exactly where we are in respect to data. Yes, it's a big part of what we do online, just like blood is a big part of being a working animal; but we make a mistake when we assume that data is what being online is all about.
What we do online depends on data, but can't be reduced to it, any more than driving can be reduced to internal combustion or telling time can be reduced to the gears of a clock.
We care about data because we're being taken advantage of by things that suck. But we have to start thinking and working above that level.
That level we want is agency.