Next up: #TheUndrained
by Doc Searls Tuesday, November 8, 2016

I saw this coming. Trump ran the table through the GOP primaries, and he would do it again through the general election. And so he did. And his coat-tails are long. We'll have a Trump presidency and a Republican Congress.

I'm not sure it's going to go in the ways we losers expect: that The Worst is going to happen. But I am sure that the country is terribly divided, and that the big problems are none that either candidate talked much about.

It might help to read Scott Adams again. He's gloating, but he won too, in his own way. He's certainly right that Trump is a Great Persuader and that facts never mattered much, either to him or to his voters. Slogans did. Dreams and fears did. And he spoke to both.

I'm getting ready to give a keynote at #Brandweek2016 Istanbul. My new talk, as of this morning, is about how a brand and a slogan just won the U.S. presidency. And what that might mean. Even though I don't know. None of us do, yet.

One of Trump's slogans was "Drain the swamp." While I feel like one of the drained, there is a rising generation that wanted Bernie, not Hillary, and that isn't racist or sexist or interested in the continued U.S. military domination of the world. It is filled with immigrants, and welcoming of personal differences. It wants to deal with climate change and other issues that truly matter. Our hope is in them.

They aren't even close to the drain, and won't go down. Instead they'll take over. They'll have to.