GM and IBM do. So I wrote this in the comments under that link:
Earth to GM, IBM, and brands of all kinds: nobody buys a car for its marketing system. This article just talked me out of ever wanting to buy a new GM car.
Drivers want to drive. Not to be driven.
It doesn't matter how well Watson thinks it understands what a driver might want. If the system steers the coffee snob driver toward Starbucks instead of a better coffee shop that isn't paying for placement on the dashboard, that driver is going to to feel betrayed and hate the whole thing.
The other two comments, so far:
Can I get a discount for the non-ad version? and
Intrusive BS...! Ad Blocker's 1st app for me...!
It may help to remember that the term "branding" comes to us from the cattle industry.